STRATEGI KOMUNIKASI PT. ANDALAN MITRA PRESTASI PADANG DALAM MEREKRUT CALON TENAGA KERJA INDONESIA
ABSTRACT: Negative news
about the migrant
workers abroad so
much grown in various media that makes a job as a
migrant worker as a scary thing for some people. to overcome this we need a way
or solution in order to work as migrant workers are no longer considered to be
a scary thing. efforts that can be done by. Mainstay Partners Achievement
Padang as Prospective migrant recruiter include making communication to the
public. In the communication must have certain strategies in order to achieve
the desired goal. This study aims to determine how the communication
strategy of PT.
Andalan Mitra Prestasi
Padang in the Indonesian Labor
candidate recruiting and
what are the
factors - factors supporting and inhibiting the
Indonesian Labor candidate recruiting. This
research was conducted in PT. Andalan Mitra Prestasi Padang Jl. No. Lt. S.Parman.
81-82B Padang, West
Sumatra. This study
used a qualitative descriptive method
using a model
of interactive data
analysis and Hubermen Miles. Data
- the data
obtained were then
processed for reduction,
served to produce a general
conclusion. From the results of the study showed that the communication
strategy by PT. Andalan Mitra Prestasi Padang Achievement in recruiting
candidates among migrant workers through
persuasive and educative
approach, cooperation, coordinative
and integrative, the Internet, and flyers. The supporting factors in recruiting
candidates TKIs is the existence of the Mobilization Permit (SIP), Job Order
and Demand Letter, facilities and infrastructure such as service vehicles, the info TKI
successful, communicators who
have credibility in
the field of employment and placement workers and
inhibiting factors, among others, is the presence of negative issues, public
ignorance, and lack of family consent.
Penulis: DINI ULFAH
Kode Jurnal: jpkomunikasidd140307
