PENGARUH MEDIA SOSIAL TWITTER TERHADAP MINAT BACA BERITA ONLINE FOLLOWER AKUN @DETIKCOM DI PEKANBARU
Abstract: Social media is
currently quite popular among the people. Same as the mass media, social media
can also disseminate information to the public at large. One of social media
that is currently popular is twitter. Most Internet users today have twitter
which is helps them to interact with each other. The users access the site to
get the latest news every week and social media is a place or means to connect
people to interact. The mass media present news desirable audience through
twitter that the public interest in the online news will increase. The purpose
of this research is to determine how much influence social media Twitter on
reading online news follower @detikcom in Pekanbaru.
The method used in this study is a quantitative method. Researchers
collected data using questionnaires and documentation. The location of this
research is in Kota Pekanbaru. The number of samples for this study as many as
96 respondents, using sampling techniques unknown population because the
population of followers @detikcom in Kota Pekanbaru is not known for certain.
To determine the effect of these two variables, researchers used a simple
linear regression analysis. While the questionnaire for processing test data, performed
using the Statistical Product and Service Solutions ( SPSS ) Windows version
17.
Based on a simple linear regression to study the influence of social
media Twitter on reading online news follower @detikcom in Kota Pekanbaru, the
regression coefficient values obtained in this study is Y = 2.543 + 0.721 X
with a significance level of 0.000 and smaller than α = 0.05. While based on
the determination test, the result is 50.8 %. That is mean, there is the
influence of social media Twitter on reading online news follower @detikcom in
Pekanbaru. The percentages show that social media affects the reading Twitter
followers to read online news posted by @detikcom account with medium category.
That means, the dominant respondents using twitter as a means of receiving
information. Twitter also gives benefits to @detikcom to spread the news, so
that reading the follower is increasing with the news posted by that user via
twitter. Thus, Ho is rejected and Ha accepted.
Penulis: RAISHA DWI MAYANGSARI,
RUMYENI
Kode Jurnal: jpkomunikasidd140308
