STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN JUMLAH PENGUNJUNG KARAOKE KELUARGA INUL VIZTA PEKANBARU
Abstract: Karaoke is the place
for expressing vocal emphasis in singing, the priority of karaoke place is
privacy for singing. Customers can sing (karaoke) in a closed room only with
family or friends. The songs are sung can be selected in according selection of
the family because it has a thousands collection of karaoke songs from the
Oldest to newest. The background of this study aims to determine What forms of
marketing communication strategies Inul Vizta in increasing the number of
visitors to What factors supporting marketing communication strategy for
increasing the number of visitors in karaoke Inul Vizta Pekanbaru
This study will be held in Inul Vizta Pekanbaru at Jalan Soekarno -
Hatta, Pekanbaru, Riau. The study will use a purposive sampling technique
(purposive sampling), this technique include those who are selected on the
basis of certain criteria which made from researchers based on the object.
Where those the population who don’t fit the criteria are not sampled. The
Informans in this study are 5 people, that consist of 1 leader and 2 employees
of Inul Vizta Pekanbaru and then 2 visitors of Inul Vizta.
The strategy of marketing communication that do in karaoke Inul Vizta in
increasing the number of visitors through advertising, sales promotion,
personal selling, publicity, direct marketing. From the marketing communication
strategy that executed in the from has not run optimally. Karaoke Inul Vizta
Pekanbaru has employees with the education and best work experience, the
location is strategic vista inul karaoke, means and complete facilities as
supporting factor. The inhibiting factors of marketing communication strategy
in karaoke Inul Vizta pekanbaru is less advertising and the promotions
Keywords: communication
strategy, marketing strategy, marketing communication strategy, factors
inhibiting and supporting, inul vizta
Penulis: Anggia Tri Saputra,
Evawani Elysa Lubis
Kode Jurnal: jpkomunikasidd140347
