STRATEGI KOMUNIKASI KOMISI PENYIARAN INDONESIA DAERAH (KPID) RIAU DALAM MENGOPTIMALKAN PROGRAM LITERASI MEDIA TERHADAP PEMIRSA TELEVISI DI RIAU
Abstract: The television show
is not only have a positive impact, but also the negative impact if not
filtered properly, the impact would affect the behavior of television viewers.
The majority of television shows are currently only prioritize entertainment,
and the exclusion of education inside them. KPID has been have some strategys
to bring the desired goals. This research aims to determine how the
communication strategy communication of Komisi Penyiaran Indonesia Daerah
(KPID) Riau in optimizing media literacy programs to television viewers in Riau
and the obstacles encountered in performing that strategy communication of KPID
in optimizing media literacy programs to television viewers in Riau.
This research was conducted in (KPID) Riau Jl. Gajah Mada No. 200
Pekanbaru. for the record, this research using deskriptif kualitatif metode and
analisis model data interactive miles and Huberman. Informants in this research
are the commissioner of KPID Riau, students, and perents. Data collection
techniques are using observations, interviews and documentations.
The results of the reasearch showed that strategy communication of Komisi
Penyiaran Indonesia Daerah (KPID) Riau so obvious a way to optimize the
literacy of media between knowing a target communications, communications media
selection, message communication assessment purposes, the role of communicators
in the communication to the charms and the credibility of the source, the
formation of KCM and KCSI, and cooperation. As for the KPID constraints in
optimizing media literacy program is the community, the lack of public
understanding of media literacy, as well as the public areas that are difficult
Penulis: Yesi Ratna Sari,
Evawani Elysa Lubis
Kode Jurnal: jpkomunikasidd140356
