STRATEGI KOMUNIKASI KOMISI PEMILIHAN UMUM (KPU) KOTA PEKANBARU DALAM MENSOSIALISASIKAN PEMILIHAN UMUM 2014
Abstract: Based on data from
the General Election Commission (KPU) Riau province, the level of participation
community in the city of Pekanbaru only reached 55.64% of the total number of
people registered in Pekanbaru city DPT. The purpose of this study to determine
the strategy, target recognition media selection strategy, objectives and
strategy evaluation strategy roles message communicator that is used by the
General Elections Commission (KPU) Pekanbaru. The research used a qualitative
descriptive methods and data are grouped based on the fact collected by field
observation, maintenance and documentation. Informants in this research was 12
people were taken by purposive sampling technique. Interactive data analysis
model that use the results of the research are described in the data analysis
and checking the validity of the data that the researchers use participatory
techniques and triangulation. The results showed that the communication from
the Commission concerning the introduction of Pekanbaru, the whole community
Pekanbaru registered as voters and target to target position is divided into
five segments are strategic voters, religious groups, women's groups, people
with disabilities and marginalized groups. After the election of the media are
divided into groups and the media, so the media all levels of society can
achieve. The content of the message delivered by the election of Pekanbaru is
the message compelling, educational and informative. In doing a variety of
activities for the 2014 election socialize, Pekanbaru election commission not
only work, but formed a team Relationship electoral commission as supported
from Pekanbaru to disseminate to the public the 2014 election on the basis of
each segment. Communication Strategies that the Commission in Pekanbaru, was
very effective visible from the increasing participation of 7% compared to the
previous period.
Penulis: Rafika Julia,
Nurjanah
Kode Jurnal: jpkomunikasidd140330
