PEMANFAATAN KREDIT KONSUMTIF OLEH MASYARAKAT (STUDI KASUS DI DESA PULAU JAMBU KECAMATAN KUOK KABUPATEN KAMPAR)
Abstract: This study to find
out why the people prefer to take advantage of consumer credit and further to
determine the factors that cause the public to use the credit facility, in this
case the researchers examined the existing communities in the villages of the
Pulau Jambu Village with the total households as 2893, they got the facility of
credits from the stands amount 6 stands, while the amount of credit users in
the stand as 643 people. Sampling technique that uses is proposive sampling
with the sample of 60 people with quantitative deskriptif analys, the tools
used in this study is a questionnaire, interviews and documentation, the theory
that used in this study is the social exchange theory from Homans. The research
looked at humans as beings who have various needs, and rarely encountered
problems in repayment of consumer credit, which affects their income to their
behavior in the repayment of loans, the respondents gave a good response to
credit traders that look of this study increased the value of a community
perceives the benefits merchant credit, see the ease and drought provided by the
creditor to the consumers or customers, as beings who are never satisfied, they
have a variety of ways to meet the satisfaction or desire, as well as the use
of credit fasilitar, is the one way to meet their needs or desires goods or
household products and others, than for the needs and survival.
Penulis: Ratih Purwasih,
Yoserizal
Kode Jurnal: jpsosiologidd150102
