PELAKSANAAN PROMOSI PENJUALAN TIKET PESAWAT DI PT. PRIMA RIAU HOLIDAY PEKANBARU
ABSTRACT: The purpose of this
study was to investigate the implementation of ticket sales promotion in Prima
Riau Holiday Pekanbaru and learn respondents to the implementation of ticket sales by
Prima Vacation Riau
Pekanbaru using promotional
mix consists of
advertising, personal selling and
sales promotion.
This study
uses Tjiptono theory
(2008) .And using
quantitative research methods descriptive approach. According to
Mohammad Nazir (2011: 86) design planning study aims to conduct research to get
the logic in making conclusions. Good
design research plan will be able to
translate scientific models
in practical operational
research. Every step
of the planning study
design requires making
the right decision
by the researcher.
techniques of data collection is
done by means of observation and questionnaire interview. Researchers set the
number of respondents to fill out the questionnaire as much as 84 people.
Prima Riau
Holiday Pekanbaru has
been carrying out
such promotion with advertising, sales
promotion and sales
of individual /
personal selling. For
advertising, Prima Riau Holiday
Pekanbaru using multiple
media such as
advertising banners and boards.
For sales promotion
carried out by
following the exhibition
and the provision
of rebates / discounts,
while for individual
sales by conducting
field selling and
retail selling. Respondents on
the implementation of the campaign has been conducted by PT Prima Riau
Holiday Pekanbaru is still not good. It can be seen from the respondents
to the questionnaire that has been
deployed by the
researcher, namely for
advertising respondents gave ratings hesitation, sales promotion rated
doubtful and sale of individual / personal selling assessed agree.
Penulis: Khoirun Nisaq
Kode Jurnal: jpmanajemendd150321
