LOBI DAN NEGOSISASI PADA HARIAN PAGI METRO RIAU DALAM MEMPERTAHANKAN PENGIKLAN
Abstract: Daily Morning Metro
Riau meerupakan one of the local print media are engaged in the business of
economic news. One phenomenon that appears on this medium is the large number
of incoming advertising in the Daily Morning Metro Riau, while on the reader's
interest is still not comparable to reading other print media such as Riau POS
. This research aims to : ( 1 ) How does the process of lobbying and carried
negosias Daily Morning Metro Riau preformance retain advertisers. ( 2 ) How
lobbying and negotiation techniques used Daily Morning Metro Riau in maintaining
advertisers. ( 3 ) What factors affect advertisers in choosing Daily PagiMetro
Riau as a media product or service . This uses a descriptive analysis with a
qualitative approach, which menekannkan in perspective , assessment or
emotional expression from informants were surveyed regarding the problems
examined are categorized as data. The data source consists of primary data is
data obtained from the Daily Morning Metro Riau as supporting this research .
That where the data will be processed researchers to develop what is presented
by the researcher . Secondary data is data that is sourced from the Daily
Morning Metro Riau documentation in the form of a general overview , ornaisasi
structure , as well as the tasks and roles karyawan.Pengumpulan data using
observations ( interview) , interviews , and analysis of data in
dokumentasi.Teknik of the research is the presentation of data analysis
techniques , and withdrawal as well as the testing of data validity checking
techniques kesimpulan.Sedangkan through the extension of participation and
triangulation . The results showed that ( 1 ) The process of lobbying and
negotiations are conducted Daily Morning Metro Riau run through four stages
where ad management Daily Morning Metro Riau instrumental in channeling
strategy of lobbying and negotiations with advertisers . ( 2 ) Engineering
lobbying and negotiations are conducted Daily Morning Metro Riau has each of
the two stages in which the technique lobby conditioning approach . This
approach focuses on lobbying efforts to build new habits and networking
approach where this approach seek relationships as much as possible in advance
, and not oriented on the outcome while negotiating techniques exist to make
the agenda and make the deadline . And ( 3 ) Factors affecting advertisers
choose Daily Morning Metro Riau because ads on Metro Morning Daily Riau always
varied and innovative , because the design of the resulting image has been very
helpful in changing the mindset of audiences
Penulis: Ikhsan Nofriansyah,
Welly Wirman
Kode Jurnal: jpkomunikasidd150184
