KONSTRUKSI BERITA SEPAKBOLA ANALISIS FRAMING FINAL “LIGA CHAMPIONS” MUSIM 2013-2014 PADA MEDIA ONLINE OKEZONE.COM
Abstract: One of online
media’s strength that is compared with conventional media, like newspaper, is
its fastness in reporting news. Meanwhile, news release tendency of online
media as same as conventional media is influenced by Ideology and importance of
the media. This research was aimed to find out the framing analysis of football
news release especially Champions league final in 2013-2014 season at
Okezone.com online media. This research is a qualitative research that used
framing analysis approach of Pan and Kosicki model (in Eriyanto, 2008).The data
collection techniques were documentation, interview, online data collection
(internet searching) and study of related literature. There are five news that
were analyzed in this research. These news represented about everything
happened before, during and after the final match. Based on the study that used
agenda setting theory, media politic economy and framing elements of Pan and
Kosicki model, the research findings show that news release framing of
Okezone.com media online tended to side with Real Madrid than Atletico Madrid.
It could be seen from the number of headline that often show off Real Madrid’s
other side, including condition of players and Real Madrid’s ambitious target
to obtain La Decima. Besides, Okezone.com also placed Real Madrid in media
product as the main commodity that proposes entertainment side which had trade
value in order to gain the readers’ attention.
Penulis: Hamdani Junan,
Suyanto
Kode Jurnal: jpkomunikasidd140354
