KOMUNIKASI PERSUASIF HSE (HEALTH SAFETY AND ENVIRONMENT) DALAM MENINGKATKAN KESADARAN KESELAMATAN KERJA PADA PT. DIMAS DRILLINDO DURI – RIAU
Abstract: In companies engaged
in oil drilling, HSE (Health Safety and Environment) has a very important role,
which the HSE is working to control and inform about safety in the work, so
that employees understand what danger would threaten him and know how to cope
with the work accident. But the fact is work accident still happened
particularly in the limited liability company (PT) Dimas Drillindo Duri - Riau.
This study aims to determine credibility, message, channel, feedback,
securities, environmental and persuasive communication strategies whether can
run well in increasing safety awareness in the PT. Dimas Drillindo Duri -
Riau.This study used a qualitative research method. The subjects were employees
of PT. Dimas Drillindo consisting of 15 people─selected using the technique
porposisive. While the data obtained using three data collection techniques, ie
observation, interviews, documentation. As well as using the technique of data
validity, extension of participation, and the adequacy of reference.The results
showed that persuasive communication HSE (Health Safety and Environment) can
increase safety awareness in PT. Dimas Drillindo Duri – Riau by paying
attention to the six elements of persuasive communication prior to the HSE made
persuasion to employees. HSE in PT. Dimas Drillindo already has credibility, it
can be seen by observing the appearance, control issues and has a certificate
of K3 in the field of oil and gas─this lead the employees to pay higher
attention to them. They creates heart-touching motivational messages, mind the
channel in persuading either directly or using the media, and receiving advice
from any employee and also look at the effect of persuasion in order to
evaluate the the errors in previous persuation and also be selective to the
environment that the persuation will take place, improper environmental
conditions can affect the emotional of employees, such as giving a briefing
about safety during the day and with the heat and fatigue conditions, thusmaking
employees irritated and do not listen to what was the HSE said. In addition to
the six elements,was also reinforced by the persuasive strategy that consists
of three strategies that: The PsychodynamicStrategy, is through the approach by
focusing on the emotional and cognitive factors of employees; TheMeaning
Construction Strategy, is pay attention to the environmental factors that
influence employeebehaviour; and The Mirror Strategy, is to manipulate a
understanding of the mate, fortune and deathare things that have been
determined Allah and predict the most familiar way of thinking used by employees.
Penulis: Leo Vani Defrianto,
Evawani Elysa Lubis
Kode Jurnal: jpkomunikasidd150203
