FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN GARUDAMILES PADA MASKAPAI PENERBANGAN GARUDA INDONESIA AIRWAYS DI PEKANBARU
ABSTRACK: The purpose of
conduching this research is to know factors-factors affecting the costumer loyalty
at airlines and for know dominant factors affecting costumer loyalty. This research
used descriptive methode
to analyze the
probloms. The sampel
of this research was
103 consist of 100 respondence
and 3 key
informant. From factors-factors affecting the costumer
loyalty are 5 sub variable they are satisfaction, emotional bonding, trust, choice
reduction and habit and history with company.
Based on the result of this research, the respon of respondence agree
with factors-factors affecting the costumer loyalty and the respon is very
agree and loyalty, and the dominant
factors is satisfaction.
Penulis: Chendy Ifca
Kode Jurnal: jpmanajemendd150323
