FAKTOR-FAKTOR KEPUTUSAN WISATAWAN DI OBJEK WISATA RIAU FANTASI LABERSA WATERPARK KABUPATEN KAMPAR
ABSTRACT: This research was
conducted in Riau Fantasi Labersa Water
Park tourism object, Kampar Regency since decision making factors as the
variable. The aim of this research is to determine the factors influenced the
decision making of tourist in doing the tour. The method
used in this
research was descriptive
quantitative where accidental
sampling used take the sample. The amount of samples were 100
respondents. The data collection technique used in this research was
observation, questionnaire, and documentation. Scale Likert was used to get
data quantitatively According to Pitana and Gayatri (2005), there are 4 factors
influenced the decision making of tourism, such as: tourist characteristics,
awareness the benefit of travel, description of the tour and tourist
destination superiority. As the result of this research, the tourists in Riau
Fantasi tourism object said that they were agreed about
the factors of
decision making influenced
their decision in
doing the tour
to Riau Fantasi Labersa
Water Park tourism object Kampar
Regency. Highest average percentage was
in the factor of the awareness of the benefits of the tour 80.5%.
Penulis: Ramla k, Dr. Dra.Hj.
Rd.Siti Sofro Sidiq, M.Si
Kode Jurnal: jpmanajemendd150326
