TINJAUAN FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH DALAM MEMILIH TABUNGAN SIKOCI (Studi Kasus: Bank Nagari Cabang Pembantu Padang Luar)
ABSTRACT: Bank Nagari
Cabang Pembantu Padang
Luar provides several
types of savings
to society in general.
Among the several
types of savings
that has the
most number of customers
are Sikoci. Regarding
to its, of
course there are
factors that affect
the customer's decision.The main
purpose of this
study was to
determine the factors
that influence customer decisions in choosing Sikoci savings. The data
used in this study are primary and secondary data . Primary data obtained by distributing questionnaires to 100 respondents
who use Sikoci
savings on Bank
Nagari Cabang Pembantu
Padang Luar. Secondary data
were obtained from
the Internet, media,
books , and
past research relevant . Processing of the data in this study using Microsoft Excel and SPSS statistical applications
20. The results
of this study
indicate that the
factors that influence customer
decisions in choosing Sikoci savings are : 1. Variable job is a job that is
experienced while now.
2. The personality
variables , namely
savings Sikoci accordance with
personality. 3. Variable motivationis saving Sikoci have life insurance guarantee facility.
4. Variable Sikoci
perception that savings
is an excellent
product Bank Nagari. 5. Variables that learning about saving Sikoci
information from customer service. 6. Variable beliefs and attitudes that
friendly service . the dominant variable affecting the
customer contained in the variable
(2), because the
customer has a proactive personality who dared to act and
persevere to achieve meaningful change.
Keywords: Savings Sikoci ,
occupation , personality , motivation , perception , learning , beliefs and attitudes
Penulis: Ogi Septiawan, Yenida
Kode Jurnal: jpmanajemendd140686
