KAMPANYE KOMUNIKASI PEMASARAN SUMATERA BARAT MELALUI BRANDING COMMUNICATION: ANALISIS PEKERJA KREATIF INDUSTRI PARIWISATA
ABSTRACT: Marketing of
West Sumatra is
conventionally considered less
effective because it is poorly understood by investors and have not
been able to save the region from poverty. The
main factors associated
with the marketing
of this area
are: (1) the
value of the product
and how to
communicate it, and
(2) branding communication. This study intends to look at the
effectiveness of marketing communications campaigns through branding of West
Sumatra government communication in overcoming poverty. This study
was conducted over
two years, the
first year in
the area to
help define and communicate its
brand well and
advised marketing campaign
to communicate the various potential regions to the consumer
market and investors; and the second year to evaluate whether
the area of
marketing actors already
empowered and able
to reduce poverty? The evaluation
plan is divided into two criteria, namely the pre-test and post-test. With the
study of local government is expected to increase the number of investors and solve
the problem of poverty. Marketing
area by itself
able to increase empowerment, partnership,
participation and social
advocacy become a
strategy in overcoming
poverty.
Penulis: Fitri Adona, Arni
Utamaningsih, Buyung Sidik
Kode Jurnal: jpmanajemendd140681
