DIVERSIFIKASI PRODUK DALAM KONTEKS INTERNATIONAL JOINT VENTURES DI PASAR NEGARA SEDANG BERKEMBANG
ABSTRACT: This study
examines product diversification in
the process of
forming a new organization and
environment in the
context of international
joint ventures (IJVs) emerging markets.
In addition, this
study also explores
how performance of implications IJVs that is developing a
product diversification strategy and operations in emerging markets as the
geographic market and potential new business areas.
Keywords: Product
diversification, IJVs performance, Product relatedness, IJVs dynamics, Emerging
Market dynamics
Penulis: Arni Utamaningsih
Kode Jurnal: jpmanajemendd140674
