Analysis of Marketing Channels and Price Effect to Rice Marketing Efficiency in Aceh, Indonesia
Abstract: The objective of
this study is
to empirically explore the influence
of marketing channels and price
to rice marketing efficiency in
Aceh Province, Indonesia. Six
hundreds farmers' households
from six districts
of rice production base in Aceh
were selected for the samples and analysed using the structural equation modelling (SEM). This
study has been successfully documented how inefficient was the marketing of rice in Aceh because the farmers
still tended to choose higher level of marketing channel with lower marketing performance.
The price of
rice was unstable,
especially during the
harvest and famine seasons, despite
the government having
set up a
price policy . This study
also found that
marketing channels had positive
and significant relationship
with the rice
marketing efficiency .
Author: Mukhlis Yunus, Hendra
Syahputra
Journal Code: jpmanajemengg130001
