PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN
Abstract: This study aimed to
determine the effect of promotion and price to intention to buy. Sample that
observed were 100 respondent that interest and would buy the product. The
result showed that
promotion and price,
partially and simultaneously
influence to intention to buy.
Determinant coefficient showed that 14,3% variation of intention to buy
had influenced by promotion and price.
Penulis: MUHAMMAD FAKHRU RIZKY
NST, HANIFA YASIN
Kode Jurnal: jpmanajemendd140532
