PENGARUH PRODUK DAN PROMOSI TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH JURUSAN ADM NIAGA POLITEKNIK NEGERI PADANG
ABSTRACT: The purpose of this
study was to determine the strategy of product and promotion for choosing Business
Administration Departement, Padang
State Polytechnic. Data sample taken from Business
Administration students, with using multiple regressions analysis, then
performed statistical tests
to determine the
influence of product
and promotion strategy decision
against students choosing
majors in Business Administration Padang
State Polytechnic. The
result showed that the
significant influence
between variables namely
products, promotions, and
decisions affecting students in
selecting Business Administration Department
with 25.8% contribution. Moreover, the rest is
influenced by other factors which is not included in this model.
Penulis: Yenida
Kode Jurnal: jpmanajemendd130787
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