IDENTIFIKASI POTENSI UNGGULAN INDUSTRI KECIL MENENGAH (IKM) DI KOTA SUNGAI PENUH

ABSTRACT: This study aims to determine any potential seed  contained in each district as well as find out any potential Small and Medium Enterprises(SMEs) in each district to get the Sungai  Penuh  City  disbursement  strengthening  the  rural  economy.  The  methodology used  was  a  qualitative  method,  the  processing  of  data  which  is  descriptive  with outlining  any  potential  seed  and  SMEs  that  have  the potential  to  be  developed  as  a driver of the economy. The results showed that the trade sector in rural areas in Sungai Penuh City trade is still dominated by small-scale  and not well organized, so that the incomes of the rural areas is still relatively low.In an effort to help improve it, rolling the  Sungai  Penuh  City  Government  SERJUSADE  Program  in  2012,  which  aimed  to increase  the  growth  of  SMEs.  Economic  activity  is  dominated  by  Sungai  Penuh  City trade  and  services  sector  and  transportation,  so  that  this  sector  will  be  a  major  and potentially develop the major activities Sungai Penuh City residents. While the potential of SMEs in each district have been found, namely; 16 SMEs in the district. Village land, 7 SMEs in the district. Kumun Debai, 81 SMEs in thedistrict. Sungai Penuh, 17 SMEs in the district. Overlays Rawang, and 16 SMEs in the district. Coastal hill and all the potential  to  be  given  financial  assistance  for  strengthening  community  economic development
Keywords: SMEs, SERJUSADE, potential seed
Penulis: Yosi Suryani
Kode Jurnal: jpmanajemendd130786
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