PENGARUH CORPORATE SOCIAL RESPONSIBILITYTERHADAP REPUTASI DAN KINERJA PERUSAHAAN YANG DIMODERASI OLEH ACTIVIST TARGETING
ABSTRACT: This study aims to
analyze the effects of corporate social responsibility (CSR) on reputation and
performanceand how these effects are being moderated by activist targeting in
Indonesia listed mining companies.
Literature suggests that
CSR has a
significant effect on corporate reputation (Fombrun & Shanley, 1990).
However, there was a phenomenon suggesting that the reputation of mining
industry in Indonesia is relatively poor despite robust and expensive CSR programs
are being implemented. Four hypotheses were proposed namely (1) CSR significantly
affects reputation, (2) activist targeting as a moderating variable
significantly affects the relationship between CSR and reputation, (3) CSR
significantly affects corporate performance, and (4) reputation as an
intervening variable significantly affects corporate performance. Statistical
analysis is done using partial least square (PLS). The results follow: (1) CSR
significantly affects corporate reputation. (2) Activist Targeting as a moderating
variable does not significantly affect the relationship between CSR and
reputation. (3) CSR does not significantly affect corporate performance. (4)
Corporate reputation as an intervening variable significantly affects corporate
performance. It is recommended that future research should examine the relationship
between activist targeting and corporate reputation and corporate performance.
Penulis: Kasan Mulyono
Kode Jurnal: jpmanajemendd140520
