PENGARUH BIAYA SOSIAL DAN PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITYTERHADAP KINERJA KEUANGAN DENGAN KINERJA SOSIAL SEBAGAI VARIABEL MEDIASI
ABSTRACT: This is an
exploratory study designed to investigate the effect of social cost (measured
by CSR allocation) and CSR Disclosure (measured by CDI); on financial performance
(measured by ROE); with social performance (measured by Corporate Image Index)
as an intervening variable. Grand theory of the research are stakeholder and
legitimacy theory. Sampling is based on certain criterion. Those criteria are
Public Listed Companies that are publicly listed at the Indonesian Stock
Exchange; State Owned Enterprises( Companies that are owned by the state but
shares are not listed at the Indonesian Stock Exchange. Those companies are
participated in Indonesian Sustainability Reporting Award, Corporate Image
Award, Indonesian CSR Award. Samples used in the study was 34 companies.
Data collection procedure uses content analysis from Sustainability Report
and/or Annual Report period of 2009 to 2011. Data was processed
with SEM that enables simultaneous data processing with mediating variable. AMOS
is used to test the hypothesis. There are several important results. First,
social cost have positive influence to CSR disclosure. Second, social cost have
positive influence to
social performance. Third, social
cost does not
significantly affect the financial
performance. Fourth, the
test results does not show that the social cost of an
indirect effect on the financial performance through the CSR disclosure. Fifth,
the test results showed that the social cost hasan indirect effect on the
financial performance through the social performance.
Keywords: social cost, CSR
Disclosure Index, social performance,
corporate image index,
financial performance, return on
equity, indonesian sustainability reporting award, corporate image award,
indonesian CSR award
Penulis: Meti Puspa Indah
Kode Jurnal: jpmanajemendd140522
