PENGARUH BAURAN PEMASARAN JASA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA
Abstract: The objective of the
research was to find out and to analyze to what extent the influence of service
marketing mix and service quality on students’ satisfaction in Management Study
Program, Faculty of
Economics, UMSU. The
type of the research was an explanatory study. The
result of the research showed that service marketing mix
which consisted of
product, location, process,
people, physical evidence, and
service quality which
consisted of direct
evidence, reliability, response, security,
and empathy simultaneously had
positive influence on students’ satisfaction, while the cost for
education had negative influence.
Penulis: DEDEK K. GULTOM,
PAHAM GINTING, BEBY KF SEMBIRING
Kode Jurnal: jpmanajemendd140515
