Tingkat Kepuasan Konsumen Terhadap Kualitas dan Harga Daging Sapi Yang Dijual di Kota Banda Aceh
ABSTRACT: This study aims to
determine level satisfaction of consumers to quality and price to beef sold in
Banda Aceh, knowing influence of quality
and beef price to satisfaction of consumer and also know most dominant
variable have an effect on to satisfaction of beef consumer in Banda Aceh. The sampling methods is that
used was purposive sampling is counted 180 consumers. The level of beef
consumer satisfaction to sold in Banda Aceh is in the level of very low. The
quality and price to the satisfaction of
consumers to beef sold in Banda Aceh has significant different to satisfaction
of consumers P<0,05. The quality variable which significantly has a dominant
of beef consumer satisfaction to sold in Banda Aceh. The value of determination
coefficient (R Square) is equal to
0,31,9 show that quality and price of beef is influenced satisfaction of
consumers is equal to 31,9 %, meanwhile 68,1% is influenced by other factors
not included in this study. Concluded
that the quality and price have ability to influence satisfaction of
consumers. The good quality can improve satisfaction of consumers and stiff
price can degrade satisfaction of consumers.
Penulis: Ratnawati, Nurliana, Razali
Kode Jurnal: jppeternakandd140207
