EFEKTIFITAS PROGRAM TALKSHOW TAMBAHAN OBAT TRADISIONAL TERHADAP PERILAKU PENDENGAR RADIO DI KOTA MAKASSAR
Abstract: Health promotion and
media have a close connection, through media the information can be presented
more interestingly and more easily to understand. Radio is electronic media
that broadcasts health information. Broadcasting the information through the
radio is faster, easier to access. It can also be packed more interestingly and
more flexible. Radio is effective and efficient for presenting the health
information. The aim of this research is to get information about the
effectiveness of the program of Tambara toward listener's behavior in Makassar
City. The type of this research is qualitative research using phenomenology
approach. The selection of informants uses purposive sampling. Data collection
is in-depth interview and documentation study for checking the validity of the
data uses triangulation. Processing and data analysis uses content analysis and
it is presented in narrative format. This research shows that radio listener interested
to the presented in narrative format.
This research shows that radio listener is interested to the program of "
Tambara" because the material is communicative and applicative. Radio
listeners understand on Tambara's information (additional traditional medicine) related with their health problem.
Tambara's listenerfind that the program can give much knowledge and experience
about traditional medicine. Tambara also uses common language which is easily
to be accepted. Tambara uses traditional medicine's and the ingredients is
easily to be found. Tambara's information is suitable with their health
problem. "Tambara" listener is also eager to use "Tambara"
medicine because "Tambara" medicine is effective to cure health problems
that they have and it is safe for a long time consumption. The environmental
influences and the relatively low cost
motivate the listener to use "Tambara" medicine. The
recommendation is to add more time for "Tambara" on Sunday,
because "Tambara" has many
listeners on Sunday. It needs to make another social media for the interaction
between listener and practitioner of herbal medicine.
Penulis: Rindah Fitriani
Hamid, Watief A. Rachman, Indra Fajarwati Ibnu
Kode Jurnal: jpkesmasdd140101
