ANALISIS USAHATANI DAN PEMASARAN JAMUR TIRAM DENGAN CARA KONVENSIONAL DAN JARINGAN (MULTI LEVEL MARKETING) DI PROVINSI LAMPUNG
Abstract: This research aims
to analyze: whether the oyster mushroom farm in Lampung Province profitable or
not, and the efficiency of oyster mushroom marketing system in a conventional
manner and the network in Lampung Province. The research was conducted in
Lampung Province especially in Bandar Lampung and Metro City. The research
location was chosen on purpose. The farmer respondents were chosen by census and
the imtermediatory marketing institution was taken by following the marketing’s
flow. The data was collected in January-August 2013. The research results
showed that oyster mushroom farming in Lampung Province was profitable for
oyster mushroom farmers in which R/C ratio of the cash costs was 1.95 and R/C
ratio of the total cost was 1.29. The efficiency of oyster mushroom marketing
were as follows: (a) market structure formed in conventional manner was
oligopsony, while the network marketing was oligopoly; (b) market behavior:
oyster mushroom farmers, both conventional and network marketing sold their
crops and be paid in cash. (c) Marketing oyster mushroom by forming a group of
network marketing upline and downline network had relatively much benefit than
the conventional one.
Penulis: Reki Candra, Dyah
Aring Hepiana L, Suriaty Situmorang
Kode Jurnal: jppertaniandd140094
