ANALISIS PEMASARAN BIJI KEMIRI (Aleurites Mollucana (L.) Willd) DI DESA BAKUBAKULU KECAMATAN PALOLO KABUPATEN SIGI
Abstract: The forest product
of non-timber is one of the forest resources, which is directly related to
societies who live around the forest. The forest product of non-timber, such as
candlenut can give or increase the revenue of people who live around the
forest. Candlenut (Aleurites moluccana (L) Wild) is one of commodity that is
potentially to be developed. This research aims to know the marketing channel
of candlenut (A. moluccana (L) Wild) product and to help society in solving
their problem; either development of their business or improvement their income
from candlenut in Bakubakulu village, Palolo, Sigi regency. The collecting data
techniques used in this research were sampling purposive and snowball sampling.
The purpose sampling is a sample determining technique with certain
consideration. The certain consideration criteria is the candlenut farmer in
Bakubakulu area. The sample determination was 25% of the total population. The
sample determining technique was done by snowball sampling technique; i.e. a
sample determining technique, which is originally small amount and become large
amount of sample later on. The results, there showed that are two marketing
channels of candlenut in Bakubakulu. The first one is from farmers to a small
collector to a big collector in Bakubakulu to a wholesaler in Mamuju regency,
West Sulawesi. The second way is from farmers to a big collector in Bakubakulu
to a wholesaler in Mamuju. The analysis of total marketing margin of candlenut
in Bakubakulu is the same i.e. 6.97%. The results of efficiency analysis of the
candlenut marketing in Bakubakulu are different for each channel. The
efficiency of the first channel marketing is 1.12% and the second channel is
1.67%.
Penulis: Yulius Rura, Syukur
Umar, Andi Sahri Alam
Kode Jurnal: jpkehutanandd140074
