Perancangan Web Komersial dan Analisis Pengaruhnya Pada UMKM Makanan Kabupaten Boyolali Terhadap Transaksi Penjualan
Abstract: The background of
this research is the use of internet or web commercial on micro business at
Boyolali district to sell their products. That is why it needs to be studied.
Usually people who use web commercial become more creative on business
diversification and can penetrate not only local market but also international
market.
The purpose of this research is to design web commersial for micro
business and analyse calculate the selling transaction. Analytical calculations
using paired samples test are used to measure the effect of web commercial. The
research’s result is positive increasing of 9,1% on revenues and decrease of
marketing expenses by 48,3%. So, it can be concluded that the use of web
commercial brings positive effect toward revenue, market cost and selling
transaction on snack micro business at Boyolali district.
Penulis: Avin Wimar Budyastomo
Kode Jurnal: jptinformatikadd130193
