PENGEMBANGAN KUALITAS PELAYANAN PRODUK TELEKOMUNIKASI SELULAR DIATAS KAPAL MENGGUNAKAN METODE SERVICE QUALITY & QUALITY FUNCTION DEPLOYMENT
Abstract: The
need for telecommunications, including the category of primary need for the
people of Indonesia, one of
the important aspects
that need to
be considered by the
telecommunications company is a technological innovation that can cover all of
Indonesia to outlying places, not only telecommunications on land even when in
the middle of the ocean though. With Cellular Telecommunications Company
cooperation to support the availability of telemetry, then develop into the
greatest benefit is the availability of the
Mobile phone network for the
passengers on board,
to continue to
innovate and deliver
the best to customers,
the service providers
must continue to
improve quality. Research
conducted using the SERVQUAL method to measure the quality of service
based on the five dimensions of
service quality by
analyzing gaps that
occurs due to
a mismatch between
customer expectations and perceptions of the quality of service
received. In this study wants and expectations of consumers translated into
House of Quality in Quality Function Deployment. Results of research propose
using strategy value to get priority repairs according to the company’s ability
Penulis: Maya
Arlini Puspasari, Nia Kurniasih
Kode Jurnal: jptindustridd130348
