POSMODERNISME KODE VISUAL DALAM IKLAN KOMERSIAL
Abstrak: The development of
ads and advertising raise some sociocultural issues concerning the sign being
represented, image being constructed, information being delivered, meaning
being acquired, and how everything affects perception, understanding, and
public behavior. Advertising is attached to the product, offering images as
values and moral reference for public. Advertising creates image of a product
and assigns social relationship as reflected on status, prestige, and social
class. Postmodernism establish a new form of signification: form follows fun.
It is not the meaning, but the interplay between signs that considered the most
important thing in advertising.
Penulis: Ferry Darmawan
Kode Jurnal: jpkomunikasidd060018
