PERANAN RADIO KOMUNITAS AGRO DALAM PELAYANAN INFORMASI PERTANIAN DI DESA PANGALENGAN
Abstrak: The purpose of this
research are to acknowledge the performance communication of radio, the role of
radio and the constrains radio faces. The reseach wich implemented in Radio
Komunitas Agro at Pangalengan Village used qualitative design with case study research
method. The primery data collected with indeep interview from the respondents
wich choice using snowball sampling technique. Informations and data collected
were analized descriptively. The outcome of this research indicated, that: (1)
generally, performance of sources, message, channel (tools and equipment),
participation of users and communication effect of radio are getting from its
own community. Especially, the messages are still domination of entertainment,
tools and equipment used are still under the standard and still significantly
are community which not access to radio transmissions; (2) Agro community radio
have perseption by its hearer wich are positive, but not significant role in
serving agricultural information for community; and (3) the constrains of the
community radio are fund problems, facilities problems, management problems,
human resource (announcer) problems, geographical conditions and supports from
the local authority or asosiation.
Penulis: Teuku
Winnetou
Kode Jurnal: jpkomunikasidd070039
