A CORRELATION BETWEEN TRAINING, PROMOTION, IMAGING AND PUBLIC INTEREST WITH INCREASE OF SALE IN PRODUCT OF “BATIK TULIS” IN LAWEYAN, SURAKARTA
Abstrak: The purpose of this
research is to detect: (1) a correlation between batik training with increase
of sale in product of batik, (2) a correlation between batik promotion with
increase of sale in product of batik, (3) a correlation between batik imaging
with increase of sale in product of batik, (4) a correlation between public
interest with increase of sale in product of batik, (5) a correlation between
training, promotion, imaging and public interest with increase of sale in a
product of “batik tulis” in Laweyan, Surakarta
The research uses quantitative method. The research population is a whole
entrepreneur and devotee of batik in Laweyan, Surakarta. A sample was took
through Purposive Sampling technique. The data collection techniques use
questionnaire and documentation. A data analysis technique was used with
correlation test and double regression technique.
Based on the results of research can be concluded that: (1) there is
positive correlation and significant between batik training with increase of
sale in a product of batik in Laweyan, Surakarta, (2) there is positive
correlation and significant between batik promotion with increase of sale in a
product of batik in Laweyan, Surakarta, (3) there is positive correlation and
significant between imaging batik with increase of sale in a product of batik
in Laweyan, Surakarta, (4) ) there is positive correlation and significant
between public interest with increase of sale in a product of batik in Laweyan,
Surakarta, (5) there are positive correlation and significant collectively
between training, promotion, imaging and public interest with increase of sale
in a product of batik in Laweyan, Surakarta
Penulis: Muhammad Sujanto
Kode Jurnal: jpsosiologidd140137
