MANFAAT DAN PENGORBANAN SUMBERDAYA SEBAGAI PEMBENTUKAN NILAI KONSUMEN
Abstract: The difference
between total perceived benefits and cost provides a measure of perceived
customer value. The larger the customer value, the greater is the potential to
attract, satisfy and retain customers. Customer analysis and value creation are
important inputs in developing marketing strategies designed to yield high
levels of customer satisfaction.
Keywords: Customer Value,
Perceived Benefits, Product Benefits, Emotional Benefits,
Economical Benefits, Marketing Mix
Penulis: Agus Hasan Pura A
Kode Jurnal: jpakuntansidd130154
