Hubungan Body Image dan Kepercayaan Diri dengan Perilaku Konsumtif Pada Remaja Putri di SMA Negeri 5 Samarinda
Abstract: This study
aims to determine
the relationship between
body image and self-confidence with
the consumer behavior
in adolescent girls in SMA 5 Samarinda. The
sample of this
study are young
women who attend
school in SMAN 5
Samarinda, amounting to 87 students.
The file was
collected by the scale Body Image, Confidence scale and
the scale of Consumer Behavior. This research is a quantitative study using
path analysis techniques. The
results of this
study indicate that
there is a
significant relationship between body
image and self-confidence with
the consumer behavior
in adolescent girls in
SMA 5 Samarinda
with F =
5356 R2 =
0.113 and p = 0.006, which
means the research
hypothesis is accepted.
The results of subsequent studies show that there was a
significant relationship between body image
and self-confidence with
beta = 0.830
t = 13 699
and p = 0.000, then the results of subsequent studies
showed that there is a negative and significant relationship between body image
and consumer behavior with beta = -0457 t = -2484 and p = 0.015, and the
subsequent results showed that there is a positive relationship between
self-confidence with the
consumer behavior with
beta = 0598 t = 3251 and p =
0.002
Penulis: Sufrihana Rombe
Kode Jurnal: jppsikologikepribadiandd140014
