Praktek Pemilihan Makanan Kemasan Berdasarkan Tingkat Pengetahuan Tentang Label Produk Makanan Kemasan, Jenis Kelamin, dan Usia Konsumen di Pasar Swalayan ADA Setiabudi Semarang
Abstract: Today, many
consumers in Indonesia who do not attention to the selection of packaged foods
based on food labels are listed in the packaged food. There are several factors
that can influence consumer behaviour towards the selection of packaged foods,
such as age, income, gender, education, and work status. According to the
research Asmaiyar (2004) women are more conscientious consumers read food
packaging labels before deciding to purchase a consumer packaged foods than
men. High level of education is also a contributing factor consumers to be more
careful in choosing packaged foods. The purpose of this research was to
determine the selection of food packaging based practice knowledge level,
gender, and age of consumer visitors Supermarket ADA Setiabudi Semarang. The type of the research is Explanatory, it’s
mean to explain the relations between one variabel and the other or how one
variable affects the other variable. The method used was a survey by
questionnaire. The approach of study is
crossectional and the research population is an affordable all visitors
Supermarket ADA Setiabudi Semarang who buy packaged food products. The sample
of this study is taken using a quota sampling method, with the number of
samples were 68 samples, consisted of 34 men and 34 women. The age of samples
were between 17 to 65 years. The results
showed that 82.1% rate of good knowledge, 61.8% female respondents, and 57.6%
aged adults are categorized properly in practice the selection of packaged
foods. Data analysis using chi square test and
Pearson correlation. There was a
relationship between the level of knowledge with practice selection of food
packaging as well as gender and age is a risk factor in the selection of food
packaging practices.
Penulis: Vania Chandra Devi,
Agus Sartono, Joko Teguh Isworo
Kode Jurnal: jpkesmasdd130087
