PENGARUH EFFICIENCY, SYSTEM AVAILABILITY, FULFILLMENT, DAN PRIVACY TERHADAP LOYALTY MELALUI PERCEIVED VALUEPADA ONLINE TICKETING GARUDA INDONESIA DI SURABAYA
Abstract: The growth of online
marketing (internet marketing) in Indonesia today is increased. The number of entrepreneurs
who want to run their business via the internet is also increased. Low cost
internet access in Indonesia encourages the businessman, SME, or cooperation to
market their goods and services via the internet. Therefore, E-SQual, which is
part of the Service Quality will be more needed.
This study aims to empirically examine the influence of Efficiency,
System Availability, Fulfillment, and Privacy Of Loyalty Through Perceived
Value on Online Ticketing Garuda Indonesia in Surabaya. The object of this
study is online ticketing Garuda Indonesia. The sample used in this study
amounted to 150 persons. The technique of data analysis using SEM (Structural
Equation Modeling).
The hypothesis showed that H1: Efficiency influenced on Perceived value,
H2: System Availability influenced on Perceived value, H3: Fulfillment
influenced on Perceived value, H4: Privacy influenced on Perceived value, H5: Perceived
Value influenced on Loyalty, H6: Perceived value into the variable intervening
between the influence of Efficiency, System availability, Fulfillment, and
Privacy of Loyalty.
Penulis: RYAN SETYONO CHANDRA
Kode Jurnal: jpmanajemendd130681
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