ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BELI PADA TIKET ONLINE KERETA API DISURABAYA
ABSTRACT: Research conducted
aimed to determine the factors that influence consumer purchase intention on
train tickets online in Surabaya. Variables used in this study is Trust in
online stores, Perceived risk, Perceived ease of use, perceived usefulness,
attitude toward online purchasing and Purchase Intention.This study uses SEM (Structural
Equation Modeling), sampling technique in this study using a non-probability
sampling study that used samples of 150 respondents. Characteristics of the
sample are people who've made a purchase train tickets onlineThe results showed
that trust in online stores negatively affects perceived risk, perceived risk
influences on Attitude toward online purchasing is negative, the effect of Perceived ease of use of the Perceived
usefulness is positive. Perceived usefulness positive effect on Attitude toward
online purchasing, online purchasing Attitude toward positive effect on
Purchase intention.
Keywords: Trust in online
stores, Perceived risk, perceived ease of use, perceived usefulness, Purchase
intenton
Penulis: SATRIYA BINANGKIT
GOENARDI
Kode Jurnal: jpmanajemendd130682
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