PENGARUH ATRIBUT SUPERMARKET TERHADAP MOTIF BELANJA HEDONIK DAN MOTIF BELANJA UTILITARIAN SERTA LOYALITAS KONSUMEN CARREFOUR DI SURABAYA
ABSTRACT: This research aimed
to review the effect of supermarket attributes to the hedonic shopping motives
and utilitarian shopping motives and consumer loyalty. Object of this study is
a Carrefour in Surabaya. The research sample is 150 people in Surabaya who ever
shopping of Carrefour. The sampling technique used in this study is a non probability
sampling. Meanwhile, the analysis technique is using Structural Equation
Modeling (SEM) with Analysis of Moment Structure program. The study results
showed that the positive effect attribute motives supermarket shopping hedonic
and utilitarian motives and consumer loyalty.
Penulis: YANUAR IRSAN
Kode Jurnal: jpmanajemendd130685
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