PENERAPAN STRATEGI PROMOSI KESEHATAN PADA PEMBERIAN INISIASI MENYUSU DINI DI RUMAH BERSALIN SOPHIARA MAKASSAR 2009
ABSTRACT: This study aimed to
explore the information about health provider support, family support, and the policy at
Sophiara Hospital on
giving early initiation
of breast feeding/
IMD. This study
was a qualitative study
with phenomenology design.
The informants are
the health providers
who help during mother’s labour
and also to the families who accompany the mother during
antenatal and on birth. Data collection
conducted by indepth
interview and observation.
Analysis data with
content analysis. The study
showed that the policy
of the hospital support
the giving of
breast feeding early initiation/IMD, by
suggesting the health
provider to give
IMD to the new born
baby, rooming-in between mother
and baby, and there is no promotion on milk formula. Health provider was giving
the breast feeding early
initiation /IMD to the new
born baby but
not perfect because
the baby was
not giving the chance too long until the baby reach the mother’s breast,
and still there baby was not giving IMD because the health provider is busy,
obstacles of the work, and not enough time, because he/she works alone. The
mother and the family also support the breast feeding early initiation/IMD
although they never heard about breast feeding
because they consider the breast feeding is best food for the baby.
Penulis: Watief A. Rachman,
Etty Hariyanti, Shanti Riskiyani
Kode Jurnal: jpkesmasdd130061
