Membangun Competitive Advantagemelalui Strategic Position dan Innovasi
Abstract: The rapid
changes of business
naturally has forced
the competition exacerbate
in every kind activities including
marketing. Companies should be aware their competitors’ strategies in gaining
market share. One of key strategy made the company success was strategic
innovation that demand created new
ideas according to the customers’
needs. With those strategies strive
not only to
maintain old customer but
also to reach
the customers candidate become
potential customers. In
innovation must be conducted
with focus and
simplify manner in
order to make
customer confuse. Thereby, would
create new market
or new customer.
Creating and developing new ideas
the company have
to analyse their
industry by strategic position
map that lead
to customer-oriented business.Company attrativeness would
be affected by
customer perceive regard
to deliver values that companies
is offered.
Penulis: Harif Amali Rivai
Kode Jurnal: jpmanajemendd080095
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