Faktor yang Mendorong Niat Pemanfaatan Blog
Abstract: This study is aimed
to examine the simultaneously influences of motivation and personality factors
to intention to use (ITU) blog for knowledge sharing purposes among
students that are
from 5 universities
in Yogyakarta. The research
model is developed
to be based
on behaviorism approach
and theory of trait
that include three
kinds of theories,
such as, Technology Acceptance Model
(TAM) by Davis
et al. 1989,
theory of motivation by Davis et al. 1992, and theory of
personality by Guadagno et al. 2007. From data
analysis of a
survey of 285
students is found
results that generally support the
research hypothesis. The
data analysis is
done using the structural equation
modeling in SmartPLS
2.0. It is
found that motivation and personality factors simultaneously
influence the student’s intention to use blog for knowledge sharing purposes.
Perceived ease of use (PEU) and perceived enjoyment
(PE) (both of
them as intrinsic motivation factors) are found that both of which
positively influence perceived usefulness (PU) (as an extrinsic motivation
factor). In turn, the PU is also found positively influences the
students’ intention. In the other
hand, however, from
two situational personality factors, only one of which is found that
supports the hypothesis, such as
openness to experience(OE). The other
one, neuroticism (NTC), is
found that not
supports the hypothesis. This study can be used to improve
Penulis: lfitman
Kode Jurnal: jpmanajemendd080094
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