KAJIAN CUSTOMER RELATIONSHIP MARKETING DALAM BISNIS RITEL
ABSTRAC: An understanding of
the application of customer relationship marketing in retailing and customer
relationship marketing implications of a retail company in Indonesia is very
important. It is based upon the demands for companies that run a retail
business in order to develop customer relationship marketing as a strategy to
survive in the fierce competition. In tight business competition, the ability
to deliver more value to customers becomes important capital. Customers will
get a better value than shopping at a competitor, so there is an interest to
choose the retail stores of the company as a place of purchase. Customer
relationship marketing is an attempt to establish a relationship to obtain information
in order to be a basic response to give more value to customers than
competitors. Customer relationship marketing is also an effort to build
relationships with customers, so there is an emotional bond customers to always
choose to shop at stores owned by the retailer. This will be the advantage for
retail companies is a difficult imitated by competitors.
Penulis: SEPTIAN SETIADI
DWITANTRA TAN
Kode Jurnal: jpmanajemendd130698
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