CONFIRMATORY FACTOR ANALYSIS TERHADAP CONSTRUCT KETIDAKPASTIAN LINGKUNGAN SBU: PENELITIAN PADA STRATEGIC BUSINESS UNIT PERUSAHAAN INDUSTRI BARANG KONSUMSI TERBUKA DI INDONESIA
Abstract: Environment
uncertainty must be anticipated by an SBU in order to survive and even thrive
in the industry. This research focuses on confirmatory analysis toward the construct of SBU’s environment uncertainty.
Environments of an SBU namely: competitor,
substitute product, supplier, potential entrants, and customer considered as
the indicators to construct environment
uncertainty of an SBU. Results of the study shows that only 4 indicators
determine the construct of SBU’s environment uncertainty,with the order of
(1)competitor environment, (2) substitute product environment, (3) potential
entrants environment, and (4) customer environment. One hundred and twenty seven
managers participated in this study.
Key words: environment uncertainty, competitor environment,
substitute product environment, potential
entrants environment, supplier
environment, and customer environment
Penulis: Nooerlaili Soewarno
Kode Jurnal: jpmanajemendd080062
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