ANALISIS PERSEPSI DEVELOPER TERHADAP PRODUK KREDIT PEMILIKAN RUMAH (KPR) BANK XYZ CABANG BOGOR
Abstract: The result of the
study showed that respondent had difference perception about Bank XYZ Housing loan (KPR) product and other bank. There are eleven attributes
as respondent factors in choosing Housing loan (KPR) product applied in this research, the attributes are
interest rate, term and conditions loan, down payment, fees and chargers,
credit process, product information, services from account officer, sales fee
(commision), event of gathering and bank location. According to perception of
respondent there are five excellences of mortgage product Bank XYZ, that is
having term loan that is sufficiently long, down payment which is light, credit process that is quickly, event of gathering
which is good enough and good location. Bank XYZ need strategy to increase
Housing loan product, such as increase sales fee or reward to sales developer
by giving special program and interesting reward, gives service marketing
satisfying, competing interest rate, Meanwhile the management has to maintains
good enough have been credit process and more improved again, because according
to perception of respondent a real important attributes are sales fee for sales
developer, interest rate and credit process. That attributes also becomes main
preference according to respondent perception.
Penulis: Yuni Krisnawati, Kirbrandoko,
MD. Djamaludin
Kode Jurnal: jpmanajemendd090146
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