ANALISIS PERILAKU KONSUMEN DI RAWAT INAP OBSTETRI GINEKOLOGI RUMAH SAKIT ISLAM SURABAYA
ABSTRACT: Bed Occupancy
Rate in Maternity
Ward Surabaya Islamic
Hospital during the
past three years
did not meet the Ministry Of
Health standard. This study analyzed consument behavior of Surabaya Islamic
Hospital as recomendation in increasing
the utilization of
its maternity ward.
This was an
observational research with
case control design. The sample was consisted of cases and controls in
1:1 ratio (36 cases and 36 controls). Sample of cases was the patients of
Arofah Room Surabaya Islamic Hospital. Control samples was the mother who
resides in the same area of cases residence and did not bear in Surabaya
Islamic Hospital. The results showed there are different types of work (p =
0,004), family income (p = 0,046), perception of pregnancy and childbirth (p =
0,004), perception of the facility (p = 0,022), perception about normal
delivery rates (p = 0,048) and caesarean delivery rates (p
= 0,032), work
activities (p = 0,030), and
satisfaction between cases
and controls. Management
of Surabaya Islamic Hospital need to create doctors and midwives’
service differentiation, labor rates rationalization, midwives and health
centers partnership, ambulance shuttle services, and also public promotion
about operating hours, birth rates, and package delivery.
Penulis: Kartika Nur Fitriyah,
Stefanus Supriyanto
Kode Jurnal: jpkedokterandd130163
