Teori Kuantifikasi Fuzi II Sebagai Alat Analisis Faktor-Faktor Kepuasan Konsumen Terhadap Swalayan: Kasus di Swalayan Indogrosir dan Alfa Yogyakarta
Abstract: Every company puts
consumers’ satisfaction as the main
priority in service to win the competition among similar companies. The use of
Fuzzy Quantification II for evaluating the costumers’ satisfaction of two
self-service supermarkets, namely Alfa and Indogrosir, had been done. Although
both Indogrosir and Alfa have the same characteristic as supermarkets, they
differ in the company policies and each has their own superiorities. The satisfaction level which are formed by
several qualitative data will be transformed into numerical one. These two
supermarkets are treated as an External Standard Variable ( y ) to become the
objective function of purpose. There were 13 factors including the varieties
and the quality of goods indicated as Parameter Variable which influence the
satisfaction level. The results show that the varieties of goods are the most
dominant factor for the costumers’ satisfaction. Futhermore, it shows that the
satisfaction level for Alfa Supermarket is 0.69 and for Indogrosir is 0.60.
Penulis: Budi Astuti, Sharly
Putri
Kode Jurnal: jptindustridd050029
