STRATEGI PERENCANAAN DAN PENGEMBANGAN INDUSTRI PARIWISATA DENGAN MENGGUNAKAN METODE SWOT DAN QSPM (STUDI KASUS KECAMATAN LEITIMUR SELATAN KOTA AMBON)
ABSTRACT: Problems faced by
South Leitimur Ambon District was had a lot of undeveloped tourism potential
developed as a tourist attraction that makes this region as a tourist
destination areas (DTW). Thus, the strategic planning and development of
tourism industry must be oriented to the development of tourism potential
possessed by considering the problems faced, the economy was able to increase
the income of local communities. This research is a type of qualitative
research data collection techniques through direct observation (observation),
indepth interviews (depth interviews), distributing questionnaires
(questionnaire) and the study of literature. Presentation of analysis done
formally (in tabular form) or informal (narrative). The method used is the
method of SWOT and QSPM form, data analysis performed by Internal External
Factors, IE matrix analysis, SWOT analysis and research QSPM. The result of
analysis is to show the position of tourism in the district of South Leitimur
with a market penetration strategy and product development, strategic SWOT
analysis of the SO, ST, WO and WT, QSPM analysis shows that the strategy should
be prioritized first Product development is a 15.550 total of TAS, TAS total
Progressive strategy II 14.050, III 13.350 TAS total market penetration and IV
diversification strategy of the TAS total of 13,00. To develop the sub-region
South Leitimur based on the results of the analysis and strategic issues are
obtained, it will be obtained or performed the following programs: Tourism
Potential Collection owned, Development of tourism potential, the potential
increase in tourism, infrastructure improvement, increase the quality of human
resources , Increasing and strengthening management systems and increase
welfare.
Penulis: Richard A.de FRETES,
Purnomo B. Santoso, Rudy Soenoko, Murty Astuti
Kode Jurnal: jptmesindd130274
