STRATEGI PENGEMBANGAN PRODUK SUSU KEDELAI DENGAN PENENTUAN KARAKTERISTIK PRODUK
ABSTRACT: The aim of this
paper is to descripe how a knowledge management plays a role in the development of
new products with
the determining of
soy milk consumer
characteristics and product characteristics by
Kano method. Knowledge
is a basic
in decision making
for new product development.
Analysis conducted for
costomer characteristic determination
by determining costumer atribute
influence buying decision
and costomer clasification. Product characteristic
in this paper uses Kano Method. The result of analysis of product
characteristic showed that halal
labeling, soybean picture
in packaging, inclusion
of business address, inclusion of
nutrient information, medium
sweetness level are
characteristic required to new
product development of soy milk.
Keywords: Kano Model, knowledge management, new product
development, customer satisfaction coefficient
Penulis: Trisna, Syamsul Ma’arif, dan Yandra Akerman
Kode Jurnal: jptindustridd130037
