STRATEGI IMITASI DAN MANAJEMEN PENGETAHUAN DALAM PENGEMBANGAN INOVASI PLA (POLY LACTIC ACID) PADA AGROINDUSTRIKEMASAN BIODEGRADABEL DI INDONESIA
ABSTRACT: Indonesia has the
potential for development of PLA (Poly Lactic Acid) as biodegradable packaging agroindustry
due to the
availability of raw material, such as
tubers as a source of starch and lignocellulose as a
source of cellulose, but Indonesia has limitations in terms of its technology. This
was due to the intensity
and quality of the research
that has not
been adequate. For that condition, imitation strategies can be developed
for PLA (Poly Lactic Acid) agroindustry in Indonesia and the level of product
imitation strategies is knockoff or cloning. At that level, PLA agroindustry to
be developed completely replicate existing products but have other brands. With
this strategy, the PLA agroindustry is expected to produce a cheaper price product because
of the availability
of raw materials
in Indonesia that
easy to fine.
Raw material for PLA that can be selected from cassava tubers beacause
its easy in cultivation and cheaper
among other types
of bulbs. To
improve competitiveness, the
company who built
the imitation strategy needs
to be managed
with the application
of knowledge management
in order to be able to last long existence.
Penulis: Fitry Filianty
Kode Jurnal: jptindustridd130031
