IDENTIFIKASI KEBUTUHAN PELANGGAN DALAM PERANCANGAN DAN PENGEMBANGAN KONSEP TAS BACKPACK YANG ERGONOMIS DAN MULTIFUNGSI
ABSTRACT: Backpack is
one of the
most attractive bag
because of its
excellence in the
load management. Preliminary
research conducted in the productive age segment (17-40 years) respondents
showed that the majority (53
percent) were dissatisfied
with the existing
backpack. Then narrowed
the market share in
the segment of
students and white
collar worker who
required high mobility.
Customer identification was conducted
by several questionnaires. There
were 6 primary
needs and 21
target specification which connected on needs metric matrix.
Keyword: backpack,
product design, ergonomics,
primary needs, target
specification, needs metric matrix
Penulis: Nataya Charoonsri
Rizani, Agie Satria
Kode Jurnal: jptindustridd130030
