STRATEGI PENGEMBANGAN AGROINDUSTRI KERUPUK TERASI (Studi Kasus Di Desa Plosobuden, Deket, Lamongan)
Sari: This study aims to
identify the internal and external environment of agro-shrimp crackers and
formulate strategies to develop these agro-industry in Plosobuden Village, Deket District, Lamongan
Regency.The basic method used in this research is descriptive qualitative
method and carried out with a case study. The analysis used was the marketing
environment analysis, the SWOT analysis to identify internal and external
factors for the strengths, weaknesses, opportunities and threats, the IFE and
EFE Matrix and the SWOT matrix to formulate an alternative strategy in business
development. Based on research result shows that the main internal strengths
which is owned by agro-shrimp crackers entrepreneur is selling at an affordable
price. While its main weaknesses is the lack of promotion. The main
opportunities in the agro-shrimp cracker development is still has an extensive
market share. While the main threats is unfavorable weather in the shrimp
cracker business. Alternative strategies can be applied in developing
agro-industry is raising the shrimp crackers production to take the
opportunities of technological advancement for food security standards,
promoting to attract potential customers in anticipating the new competitors to
improve the image of the product, making business licenses and increasing the
products diversification through products and services policy dealing with new
competitors.
Kata Kunci: Agro-shrimp
crackers; SWOT analysis; development strategy
Penulis: Nur R. Khoiriyah,
Aminah H.M. Ariyani, Elys Fauziyah
Kode Jurnal: jppertaniandd120128
